Comments on: How search engines build advertising space

By: Maxwell

Maxwell — Sun, 25 Dec 2005 04:41:09 +0000

…yeah i agree, certain groups of people do prefer to see AdSense ads. can you hook me up? I’d love to talk to them more to understand the other side of the coin because I still don’t understand why that make sense (sense, double meaning, get it!? hah).

Merry X’mas buddy.

By: Rishi Khaitan

Rishi Khaitan — Wed, 21 Dec 2005 12:02:59 +0000

Max,

Good point about viewer tolerance of ads. Most people don’t love TV commercials. They tolerate them, but, given the choice most viewers would skip the commercials (one of the many features of Tivo). However, many web surfers I’ve talked to have expressed positive sentiment about Google ads. And, in fact, when I told them that Firefox AdBlock could block the majority of AdSense ads, many of those people said they actually would not want to block the ads.

By: Maxwell

Maxwell — Sat, 17 Dec 2005 21:59:21 +0000

…this is a very well structure summary of the ad model that Google is currently employing.

And to your point regarding ads in search as an analogy to ads in football games, yes I agree that there is always some level of tolerance that people are willing to give for free service. I don’t mind watching one or two commercials provided the TV football broadcast is free. And I don’t mind having some sponsored links appearing during my search, provided the search is free.

The key is not go beyond that line of tolerance (think pop ups, yuk!).