Make friends with your FAST
VW launched a great marketing campaign for the new 5th generation GTI which recently launched here in the US. Over the past 2-3 generations, the GTI has lost much of what made early generation GTI’s so popular. Sluggish and heavy where the original GTI’s were agile and light. Well, VW has definitely come back swinging with the latest generation GTI and the marketing campaign they’ve gone with definitely reflects this. The markething theme is “Make friends with your Fast”. What’s your “Fast” you ask?
Check out some of these great commercials for the GTI featuring Fast:
Cop
Streamlined
Wind
If you’re still not convinced that this is a great marketing campaign, take a look at how much these official VW Fast packages (only 600 were made for promotional purposes) are selling for:
$300+ Fast packages on eBay
UPDATE: VW Project Fast documentary (I think this is the DVD that comes with the promotional package)
…yeah you made a great point about the popularity of “Fast” on eBay but i think it will be short lived, as soon as people find out the car weights a whooping 3300lbs with only 200 horses to push it. And personally I think the “Fast” figure is poorly designed, with people paying $300 probably thinking it’s a new character from Pokemon.
Two thumbs down.
Maxwell
22 Feb 06 at 10:21 pm
dude the fast is awesome but theres no way in hell i would pay over 300 bucks for it 10 bucks tops 20 if it lights up
and the new mustang is 10000 times cooler
BITCHES AND HOS
12 Mar 06 at 8:58 pm
VW?
I regularly read of folks having so many problems with their VW conveyances.
Appears they are pieces of rolling junk.
Lots of the worst kind of problem: electrical related.
And, VW wants top dollar for their apparently inferior product.
They have to use marketing so as to reach the brain-dead consumers who buy based upon subjective feeling vice logical reality.
Obbop
23 Nov 06 at 7:13 am