VW launched a great marketing campaign for the new 5th generation GTI which recently launched here in the US. Over the past 2-3 generations, the GTI has lost much of what made early generation GTI’s so popular. Sluggish and heavy where the original GTI’s were agile and light. Well, VW has definitely come back swinging with the latest generation GTI and the marketing campaign they’ve gone with definitely reflects this. The markething theme is “Make friends with your Fast”. What’s your “Fast” you ask?
Check out some of these great commercials for the GTI featuring Fast:
Cop
Streamlined
Wind
If you’re still not convinced that this is a great marketing campaign, take a look at how much these official VW Fast packages (only 600 were made for promotional purposes) are selling for:
$300+ Fast packages on eBay
UPDATE: VW Project Fast documentary (I think this is the DVD that comes with the promotional package)
Tags:marketing
WordPress database error: [Can't open file: 'wp_comments.MYI' (errno: 144)]
SELECT * FROM wp_comments WHERE comment_post_ID = '49' AND comment_approved = '1' ORDER BY comment_date
