It's Rishi

“The era of the blockbuster is so over. The niche is now king, and the entertainment industry – from music to movies to TV – will never be the same.” says Chris Anderson of Wired Magazine.

Mr. Anderson has written an article that clearly articulates a trend in media that you and I have observed over the past few years but since it has been gradual, it may not have struck you as being as dramatic as it truly is.

Let’s look at some facts:

• Twenty-one of the all-time top 100 albums were released in the five-year period between 1996 and 2000. The next five years produced only two
• Time spent listening to the radio is now at a 12-year low, and rock music is among the formats suffering the most.
• The average top 25 blockbusters in any given year so far this decade have accounted for 5 percent less of the total box office gross than in the 1990s, even as they’ve cost 57 percent more to make.
• Today’s top-rated show, American Idol, is watched by just 18 percent of households. During the ’70s, American Idol wouldn’t even have made it to the top 10 with that kind of market share.
• the number of weeks the average best-selling novel remains at the top of the list has fallen by half over the past decade.

OK, enough with the facts. Read the article