By: It’s Rishi » Interesting updates on Google advertising

It’s Rishi » Interesting updates on Google advertising — Mon, 02 Apr 2007 07:41:34 +0000

[...] The big news of the week was that Google released a pay-per-action (PPA) advertising product. This has been hinted to for a while by Google. In fact, during their Q2 ‘06 conference call, I noted several references hinting to a future PPA product. Long-term, Google is definately going to increase advertiser’s confidence in Google’s ad networks with PPA. Most importantly, advertisers concerned about click fraud should be very happy about this. I also liked how Google will be ranking ads by profitability per click. It’s a simple and very clever strategy. The big problem with PPA is that you are relying on the advertiser to effectively convert clicks into actions. If Google deliver clicks to the advertiser but the advertiser does a poor job of converting those clicks, then Google would lose. However, by giving advertisers who deliver a higher rate of profitablity to Google, Google, in effect, forces advertisers to focus on conversion. [...]

By: Erdbeere

Erdbeere — Tue, 25 Jul 2006 04:06:05 +0000

I checked out “Google-checkout”.
The overall process seems to be very easy but exactly that makes this solution very vulnerable. During checkout there was no security question to make sure that I’m indeed the owner of the Google account or the associated Credit Cards in that account. Of course I used my username and password but because there are so many Google sites, using the same username and password, it is very easy to loose your login information on a hijacking page as you might not check the url for Ad-Words or Gmail every time you log on as those services never had the possibility to shop with your Credit Card.
Now because you have one account and login information for all it is quite possible that hackers will try to get your login information from any Google service out there! Even worth is the fact that the hacker can change the password without any problem. The owner of the account might not even get any information about the password change as the e-mail is sent to the according and hijacked Gmail account.
Because of this HUGE security risk I would not recommend using Google checkout!
Please checkout the http://www.thebilliondollarpatent.com as s-registration solution that Google should have implemented in their service to make it solid and secure. This solution is requiring a third credential called TAN to make sure that ONLY the owner of that account is able to shop online even in case the account is hijacked.
I hope that everybody is aware of the security issue with Google checkout and will inform Google of a better solution!
Thanks and be safe;-)))!!

Comments on: Excerpts from Google’s Q2 ‘06 Conference Call

By: It’s Rishi » Interesting updates on Google advertising

By: Erdbeere