I was very excited to stumble upon Mike On Ads, a fantastic blog authored by Mike Nolet who was at Right Media before co-founding AppNexus and is currently CTO. I ended up spending a couple of hours today reading through many of his posts and learned a lot.
I really like how Mike dives into topics such as RTB from the various stakeholder’s perspectives and goes deep enough on the tech details to add color to his points. For example, when talking about the cookie-matching challenge between bidder and exchange, he first explains at a high-level why it all matters for RTB and then draws the following diagram to explain exactly how this issue is being addressed:
Some of his recent gems are his series on Real Time Bidding, this post that does a great job of disambiguating ad-exchange/network lingo into functional meaning, and posts like this on industry trends. So many other great posts on ad exchange vs. network, behavioral ad, cookies, etc.
Mike On Ads is an exciting addition to my blogroll and will now be the site I recommend to others who are looking for a primer on online advertising!