Archive for the ‘cognitive-research’ tag
Cambridge University Cognitive Research Study
Cna yuo raed tihs? Olny 55% of plepoe can.
I cdnuolt blveiee waht I was rdanieg. Due to the phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are. The olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses, and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef but the wrod as a wlohe. Azanmig, huh? And I awlyas tghuhot slpeling was ipmorantt!
– tkean from a psot on Tim Ferris’ bolg.
Waht I am egaer to unrsedatnd is wyh smoe poelpe cna raed tihs adn smoe poelpe cna’t. I gsues I wlil need to dgi up teh sduty to laren mroe.
Web page eyetracking study
“Heatmap from eyetracking study, showing how many users looked at each part of the page.”
From Jakub Nielsen’s comment on Publishing 2.0:
When on non-search sites, users do not look at the ads. So if you value attention and brand-building, you’re not getting it, because users are not allocating their attention to the ads.
You can see one example of an eyetracking plot from a study I am currently running. All of the pages we have analyzed so far look like this: almost no fixations in the ads. (More formal results to be reported later, after the study is done.)
