It's Rishi

“The era of the blockbuster is so over. The niche is now king, and the entertainment industry – from music to movies to TV – will never be the same.” says Chris Anderson of Wired Magazine.

Mr. Anderson has written an article that clearly articulates a trend in media that you and I have observed over the past few years but since it has been gradual, it may not have struck you as being as dramatic as it truly is.

Let’s look at some facts:

• Twenty-one of the all-time top 100 albums were released in the five-year period between 1996 and 2000. The next five years produced only two
• Time spent listening to the radio is now at a 12-year low, and rock music is among the formats suffering the most.
• The average top 25 blockbusters in any given year so far this decade have accounted for 5 percent less of the total box office gross than in the 1990s, even as they’ve cost 57 percent more to make.
• Today’s top-rated show, American Idol, is watched by just 18 percent of households. During the ’70s, American Idol wouldn’t even have made it to the top 10 with that kind of market share.
• the number of weeks the average best-selling novel remains at the top of the list has fallen by half over the past decade.

OK, enough with the facts. Read the article

Blogs to Riches: The Haves and Have-Nots of the Blogging Boom. Oh, and just for reference while reading the article, I’m not an A, B, or C-list blogger. I’m probably a Z-lister. =(

The author, Clive Thompson, referencing Clay Shirky, an instructor at New York University specializing in the social dynamics of the Internet, has this scientific explanation of the grossly disproportionate traffic flow in the blogging world:

Economists and network scientists have a name for Shirky’s curve: a “power-law distribution.” Power laws are not limited to the Web; in fact, they’re common to many social systems. If you chart the world’s wealth, it forms a power-law curve: A tiny number of rich people possess most of the world’s capital, while almost everyone else has little or none. The employment of movie actors follows the curve, too, because a small group appears in dozens of films while the rest are chronically underemployed. The pattern even emerges in studies of sexual activity in urban areas: A small minority bed-hop, while the rest of us are mostly monogamous.

The power law is dominant because of a quirk of human behavior: When we are asked to decide among a dizzying array of options, we do not act like dispassionate decision-makers, weighing each option on its own merits. Movie producers pick stars who have already been employed by other producers. Investors give money to entrepreneurs who are already loaded with cash. Popularity breeds popularity.

Anyways, the article is a bit longish but well worth the read. It offers some great insight into the blogging community.

UPDATE: Clay Shirky’s original article Power Laws, Weblogs, and Inequality published back in 2003.