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	<title>It&#039;s Rishi</title>
	<link>http://www.itsrishi.com</link>
	<description>Thought streams on the future of tech and media</description>
	<lastBuildDate>Mon, 08 Mar 2010 08:37:36 +0000</lastBuildDate>
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	<item>
		<title>Facebook Ads: &#8220;Likes and Interests&#8221;, Suggest Tool?</title>
		<description><![CDATA[For those of you that aren&#8217;t familiar, Facebook&#8217;s Ads platform allows advertisers to target ads towards users whose profiles include certain keywords.  Today, AllFacebook is reporting that facebook will now refer to this keyword targeting not as &#8220;keyword&#8221; targeting but as &#8220;likes and interests&#8221;.  While a subtle change, this, from a marketing perspective, may actually [...]]]></description>
		<link>http://www.itsrishi.com/archives/2010/03/08/facebook-ads-likes-interests-suggest-tool/</link>
			</item>
	<item>
		<title>Great Ideas</title>
		<description><![CDATA[I firmly believe that a person will have at most one truly great idea in a year.  People who expose themselves to a wide range of information and experiences will probably be closer to 1 and people that don&#8217;t.. well, they&#8217;ll be closer to 0.  But how much are these &#8220;great&#8221; ideas really worth?
I argue [...]]]></description>
		<link>http://www.itsrishi.com/archives/2010/03/08/great-ideas/</link>
			</item>
	<item>
		<title>30</title>
		<description><![CDATA[
I turned 30 this week.  It feels weird.  My milestone birthday forced me to reflect on my life a bit, especially my 20s.  I am fortunate to hold within me countless great memories spent with friends and family.  I would be lying if I said I truly have no regrets, but one thing I have [...]]]></description>
		<link>http://www.itsrishi.com/archives/2010/03/02/30/</link>
			</item>
	<item>
		<title>The BigMedia &#8211; Hulu &#8211; Boxee love connection&#8230;.breaks</title>
		<description><![CDATA[Hulu, the hit free online video service backed by News Corp and NBC, has been a shining example of how big traditional media companies are finally starting to &#8220;get it&#8221;.  Hulu represents big media company&#8217;s recognition that fighting the illegal distribution of their video content by blackmailing ISP&#8217;s to curb bittorrent traffic and threatening [...]]]></description>
		<link>http://www.itsrishi.com/archives/2009/02/18/the-bigmedia-hulu-boxee-love-connectionbreaks/</link>
			</item>
	<item>
		<title>Funny Citi ad on NYT</title>
		<description><![CDATA[Citi &#8220;providing stability&#8221; and &#8220;securing the future&#8221;?  Hmmm&#8230; I guess they&#8217;re assuming that NY Times readers doesn&#8217;t actually read any of the headlines. =)
It should probably read &#8220;needing stability&#8221; and &#8220;destroyed its future&#8221;&#8230;
]]></description>
		<link>http://www.itsrishi.com/archives/2009/02/17/funny-citi-ad-on-nyt/</link>
			</item>
	<item>
		<title>Google Latitude: LBS hits the mainstream</title>
		<description><![CDATA[Google surprised everyone this week with the unveiling of Google Latitude:

What&#8217;s most interesting about Latitude is thinking about why Google prioritized this feature over others for Google Maps.  To kill off Loopt?  I just don&#8217;t see that.  After all, how much of a threat is Loopt to Google?  Not much.  [...]]]></description>
		<link>http://www.itsrishi.com/archives/2009/02/08/google-latitude-lbs-hits-the-mainstream/</link>
			</item>
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		<title>Is Q&amp;A/Polling the basis for the future of advertising?</title>
		<description><![CDATA[Have you ever received an ad that was so relevant to your needs and interests, that you were happy to see it?  A Google AdWords ad maybe?  Or maybe you saw a discount code for your favorite clothing store?  My guess is at some point you have.  In fact, a recent [...]]]></description>
		<link>http://www.itsrishi.com/archives/2009/02/02/is-qapolling-the-basis-for-the-future-of-advertising/</link>
			</item>
	<item>
		<title>What my friends are up to&#8230;</title>
		<description><![CDATA[I&#8217;m lucky to have many friends who are entrepreneurs.  Some are starting companies for the first time, while others are successful serial entrepreneurs.  Here&#8217;s a quick run down of some of their latest endeavors:

Voyij is the creation of Nick Atkins and Paul Kim, friends and former co-workers of mine at SideStep.  Voyij [...]]]></description>
		<link>http://www.itsrishi.com/archives/2009/01/31/what-my-friends-are-up-to/</link>
			</item>
	<item>
		<title>The Power of Structured Tweets</title>
		<description><![CDATA[After about a year of dismissing Twitter as a fad, I realized that it seemed to be gaining more and more momentum.  I am receiving more &#8220;X is now following you..&#8221; emails than ever before and Twitter is finding its way into more of my conversations &#8212; both online and offline.  While I [...]]]></description>
		<link>http://www.itsrishi.com/archives/2009/01/29/the-power-of-structured-tweets/</link>
			</item>
	<item>
		<title>Search Fund How-To</title>
		<description><![CDATA[I had heard of the search fund concept, but beyond the obvious challenges, was always curious about how one would get started and what exactly the process entails.  Luckily, HBS posted videos from panels that took place at last year&#8217;s Search Fund Entrepreneurs Conference.
For those that aren&#8217;t familiar with what a search fund is. [...]]]></description>
		<link>http://www.itsrishi.com/archives/2009/01/27/search-fund-how-to/</link>
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