Key Trends in Tech & Media
(Under Construction…)
Mobile
- It’s a software game now. Liken it to the the 80’s and the PC industry except it seems that Google is the new Microsoft and Apple is well the same Apple. Steve Jobs is still the visionary genius that creates the new paradigm, but he still seems to have the huge ego that gets in the way of Apple capturing most of the industry market share over the long-term.
- The tipping point for mobile advertising is when people start buying stuff on mobile. I’m not just talking here about ringtones and wallpapers. I’m talking about buying a book from Amazon. That’s when performance-based advertising will explode on mobile and that’s ultimately where the serious money is. That’s when an advertiser keeps the tab open. This is just about starting to happen. Apps are definitely facilitating this by making the buying experience better.
